The relaunch of newsweek.pl

March 26th, No comments

End of 2007 the planning of the relaunch for newsweek.pl started. AS Polska is publishing the Polish licence of this magazine since 2001. It was obvious to launch a modern website in addition to this very successful magazine. The existing website was more of a marketing site, running on an old system. That’s why we decided for a complete new approach. Based on the experienced of dziennik.pl and newsweek.com a new concept with a modern design was developed. During the conception phase several scenarios with different suppliers where checked. Finally a Polish company was selected. In April 2008 the decision for the implementation was made, end of November the new website went online.

I was involved as consultant and was member of the project steering comitee again. Mostly I was participating during the conception (including business planning), the comparision and selection of the development company and during the approval process in the headquarter.

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Categories: Business, Make, Projects

First international project: students.pl

February 15th, No comments

After the acquisition of Amiado AG the strategic development of students.ch had to be discussed. The platform on which the website was recently relaunched was fully multilingual (as Switzerland itself is a multilingual country). The concept was proven and the track record convincing. An internationalization together with local AS-subsidiaries was a logic step. Together with the management of Amiado AG I developed this idea. A project was started to achive all necessary steps. Parallel I started talks with the CEOs of the local AS-companies.

Finally Poland was selected as pilot country. The main reason was that Axel Springer has a strong position in print and the market analysis was promising. Additionally we had a perfect candidate for the project management. In September 2008 we could launch students.pl. The development so far is excellent – only after 4 month it is already the fourth-biggest student website in Poland. So this was the first project where a product and a platform could be internationalized within AS successfully.

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Categories: Business, Make, Projects

Antje on the net: antjebeyer.de

December 28th, No comments

When I helped Mario to relaunch his website, the original job was to set up a homepage for his wife Antje instead. Although the launch of a website is quick and easy with WordPress we only managed to do the basic setup on this day. However, I am looking forward to continue with this site soon.

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Categories: Make, Private, Projects

Mario on the net: mariobeyer.de

December 28th, No comments

Already years ago I helped my friend Mario to launch his website. Like mine, it was written in bad HTML with a lot of animated GIF-pictures. More than two pages were never published. Probably not such a loss…

The homepage was finally planned to be relaunched in winter 2007. Of course I recommended WordPress. Together with Mario I did the basic installation and first set up. Again we managed to publish two pages in the first run. Let’s see if there will be more this time.

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Martins World

September 20th, No comments

My first website went online with bad HTML and lot of animated GIF-pictures in 1997 already. 2000 I launched another one about my internship at the Wall Street in New York. These two homepages were (and still are) hosted by Angelfire (a advertising finance free hosting service). In 2003 I bought my own domain. Here I launched my first “really own” homepage. In 2006 I started a small website under another domain for my freelance work as consultant/controller. But worth mentioning is only the relaunch of my private homeage in summer 2007.

Since I changed from the print to the online business in the team of New Media International I felt I have to relaunch my old and “rusty” page. Until now I was only a “heavy user”, in my new job I learned a lot about webdesign. My colleagues recommended WordPress, which makes modern webblogging easy. In the meantime I know WordPress quite well, and thanks to several great plugins many features of “big sites” are available on my blog as well.

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Categories: Make, Private, Projects

Amiado AG – students.ch

September 20th, No comments

The Amiado AG was acquired by Axel Springer Schweiz AG in summer 2007. The company has been operating the website students.ch since 1998, the leading Swiss student portal. At this time the Swiss online business of Springer was not worth mentioning. At a quick view this transaction seemed not to fit in the Swiss portfolio which consisted mostly of print business titles. What convinced us was the concept, the financial track record and most, the team itself. Here we expected a huge potencial. In this project I was involved in the management discussions and the due diligence as well as the company valuation and the preparation of the decision of the German board of Axel Springer AG.

And our expectations were even topped: the team of students.ch gave important impulses and valuable input for the extension of the AS online-portfolio (e.g. www.handelszeitung.ch).

Additionally, with the internationalization the own portfolio was extended as well. And with the acquisition of www.usgang.ch and www.partyguide.ch the third-biggest Swiss online network was established.

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Newssite dziennik.pl

September 13th, No comments

Dziennik.pl is up to now the biggest online make project realised by New Media Internaional. AS Polska is the publisher of the leading newspapers in Poland. However, it was not active in the internet yet.

The aim was to create a modern news portal, which is able to achive a leading position in Poland. The implementation was really international: a Norwegian CMS, set up by a German company with the support of Dutch multimedia specialists in Poland. Of course a intense project management with strong focus on intercultural management was necessary. I was part of the project steering comitee and acted as project coach as well.

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Anima Publishers – auto.cz

September 13th, No comments

Anima Publishers is operating www.auto.cz since 1997, the leading car website in Czech Republic. Axel Springer acquired in total 74,9% with the option for 100% in Spring 2007.

It was the first M&A project which was closed successfully from the team of New Media International. With this purchase AS Praha could extend its leading position in the car segment from magazines to online. In this project I was involved in the management discussions and the due diligence as well as the company valuation and the preparation of the decision of the German board of Axel Springer AG.

Until today several other projects were realized. Among others I would like to mention www.autofun.cz, aiming for younger men, www.roadlook.tv as video show website, as well as www.roadlook.pl as internationalisation to Poland. The high quality video formats are meanwhile even to be seen as car show automotostyl in Czech television.

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Welcome!

June 24th, No comments

Welcome to the new homepage of Martin Scholz from Berlin. There are many things to do, so this is rather a “landmark”. Much more content you’ll find on my private blog www.scholz-familie.de.

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Categories: General