Archive

Archive for June, 2009

Target group women: w-spodnicy.pl

June 20th, No comments

Women are entering the internet. In fact, they already have conquered it. Times have gone where only tech nerds or (mostly male) business manager were using the web. And because the womens segment is the biggest when talking about advertising spendings, a lot of websites aiming for female audience have been launched recently. Axel Springer is participating, too. Besides the acquisition of aufeminin.com and the launch of MyBeautyCase.de there are also some activities in Poland. One is the people website koktajl24.pl, but even more fascinated are the Polish women by w-spodnicy.pl.

Here a product was started with an iterative approach which exceeded the traffic expectations by far. Planned as test only, the website is developing so well that the sales could start meanwhile. This project was implemented by the local Polish team again, I was only involved partly as consultant.

Share
Categories: Business, Make, Projects

MyBeautyCase

June 4th, No comments

Just a quick update: Today MyBeautyCase is announced officially! The first project which was developed within our team. Completely from concept till launch. Of course with some external help. The project was headed by Antje Kowalewski, I was rather in a “supporting” role with some advisory and administrative support.

Share
Categories: Business, Make, Projects

Acquisition of a market leader: aufeminin.com

June 3rd, No comments

One of the first projects I got in contact with turned out to be the biggest, most important and successful acquisition in online business for Axel Springer so far: auFeminin.com is the leading European women portal, number 1 in France, Germany, Spain, Italy and number 2 in UK. It offers a wide spectrum of informationen, services and communities for topics like trends and fashion, beauty, health and psychology. SmartAdServer, a unique adserver technology, completes the offer.

In June 2007 41,4% of the shares were acquired, after a successful public tender offer Axel Springer became majority share holder by owning more than 63% of aufeminin.com S.A in October 2007. Meanwhile the ownership is above 82% and the business was expanded by additional acquisitions (e.g. Onmeda) and new launches (e.g. MyBeautyCase). Additional growths is of course already in planning and implementation.

During the initial acquisition I was deeply involved in developing the business case, the due diligence, and the forming and adjusting of the offer. In particular I was coordinating the internal approval process.

Share
Categories: Business, Buy, Projects