Archive

Archive for May, 2009

All about games: gamezilla.pl

May 27th, No comments

Another segment AS Polska is both experienced and successful are game magazines. Until now there were only marketing websites with little content available. However, especially in the gaming segment the audience is moving to the web massively. Together with Polish colleagues a brand- and product strategy was defined during a series of workshops. As the result, gamezilla.pl was born. Core content are news connected to computer games plus short reviews, previews and videos. Additionally, famous faces of the gaming segment are blogging about their favorite topics.

I was active during conception as well as in project steering and worked on the sales opportunities for this site.

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A political blog – redakcja.pl

May 26th, No comments

This project redakcja.pl was one of the first ideas which was born indepentendly from any print brand. The concept and the design was developed by the Polish colleagues and realized with internal ressources. I was only involved partly in a consulting role, the implementation was done locally. A good sign for the know-how developed within the company!

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Looking for a job in Poland? Go Stepstone.pl!

May 15th, No comments

One of the core business for newspapers used to be the classified advertisments. Mostly those where b-2-b was present: Used cars, real estate and job offers. Most of this business went online over the last years. In Germany Axel Springer met this challenge by acquiring Immonet and founding of a joint venture with Stepstone. The market for real estate is not developed in Poland yet, however the job offers are. So it was logic to establish a job board stepstone.pl. For the launch the innovative platform provided by Madgex was used which offered an excellent technology and a very short time-to-market.

I was deeply involved in that project, mainly during conception and mostly during selection and negotiation with the service supplier. Additionally I covered the internal approval process as well as participated in the talks with Stepstone as brand owner.

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Categories: Business, Make, Projects